Customer Relationship Management Software, also known as CRM is software that allows a company to manage their relationships with their customers from recording, analysis and storage of customer, partner, supplier of data and also for the treatment of confidential information .
The main features of a CRM system is divided into 3 basic modules these are Marketing, sales and services all 3 aspects of the system is operational, collaborative and analysis (which can be implemented separately from each other).
Marketing
; The marketing module deals with providing the functionality of executing short-term activities associated with marketing planning and long years in a company.
o Campaign Management – launch marketing campaigns using various communication channels, which targets potential buyers using a product or product group as a message.
o Planning – long term plans of the download market is quantitative or qualitative measures. These can be set for a period of time for different product groups and geographical areas.
Lead Management – an association son, who can then be converted into sales, deals with the management tracks the treatment of lead in carrying out checks and assessing the sense of authenticity of the information received and then decide which resulted in hot and cold.
Service
; This function focuses on the effectiveness of the management system is to serve the customer who is scheduled or unscheduled. Here are some of the functions of plant services: —
o Service Order Management
o management of service contracts
Not Scheduled Service Management
o Warranty Management
o installed base (equipment) management
o Service Level Agreement Management
o Resource Planning and Scheduling
o Knowledge Management (FAQs, How to guides)
Sales
; The function of marketing focuses on helping sales team now for the administration and enforcement of the pre-sale, making it more organized. The sales team in most companies are responsible for taking all the leads or opportunities, capturing customer interaction, CRM allows to process the data and monitoring in the future.
o Opportunity Management – allows you to organize all relevant data obtained, and obtained an agreement to enter into a position could include items such as expected budget, total costs, potential customers, key players, products of interesting, important dates and closing dates of the agreement.
There Quotation and Sales Order Management – whether the occasion is reached, the stage offers a gain value if the reference is for sale – the customer receives transmitted to the system ERP.
o Activity Management – which represents the activities taking place in the sales and servicing of customer interaction, including meetings, discussions, calls and emails.
Operational – the automation and customer support processes that include the company's sales and service representative.
Cooperation – is the direct communication between clients that do not include sales of the company and representative services.
Analysis – analysis of customer data used for a wide range of targets.
Customer Relationship Management Software is a great way to organize and effectively manage your business.

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